This article was published on: 2/04/16 5:53 AM

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Revolutionised by the Spanish football team Barcelona, tiki-taka is a style of play in football. It involves short passes and movement, working the ball through various channels and maintaining possession. This system proved to be extremely effective. Technology has had a similar impact on business. Rather than just shooting at the goal, the players keeping passing the ball until they find the correct time before taking the shot. Similarly, technology impacts the consumers in every little aspect of their lives, touching key points until it reaches that ultimate goal. This is what has made business unstoppable. The bar has been raised. There is no limit to the heights which a business can reach. Take Uber for instance. Garret Kamp, the co-founder of Uber was working on an app to solve the problem of transportation within the city. He was soon joined by Travis Kalanick, the current CEO of Uber. The main idea was to figure out a solution to finding cars at the right place at the right time. In 2010, Uber was already rolling a couple of black cars in New York simply to test the service. Soon San Francisco joined and then the rest. The idea exploded. Uber is now the leading transport service provider in the world. Valued at $61 billion, the company is seen as the next hundred billion dollar company. All this is the work of technology. With the Uber app, lives of people were touched. They satisfied the safety need, provided assurance of service in the form of a well maintained car. The company then worked itself through various channels and reach out to the world. Using various marketing techniques, it made itself indispensible and finally achieved its goal of being the top dog in the industry.

We fail to realise the simplicity of technology. People usually perceive it to be complex, something which is beyond their understanding. What technology does is satisfy the simplest of human wants. We want to connect with people, there is Facebook. We want to move around the city, there is Uber. We want to obtain information, there is Google. Slowly and steadily technology has worked its way through various channels, through slow movements into our lives and has made its position supreme.

Contributor: Sidhanth