Top 4 key strategies for eCommerce and Retail industry to implement post Covid 19

Retail industry to implement post
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This article was published on: 31/07/20 3:30 PM

Home > Cloud Based ERP Software

Top 4 key strategies for eCommerce and Retail industry to implement post Covid 19

“It is not the strongest of the species that survives,nor the most intelligent,but the one most responsive to change.”

– Charles Darwin

The survival of businesses has become the top priority after the economic slump created by the pandemic. Affected services may take some time to get back to the normal cycle of business even after the lockdown period is over and so, however, it is evident that the graph will rise once people are back to their daily routines, not being restricted to stay home anymore. And to strategize around such possible behaviour of consumers becomes highly important.

It is a common looming question in every entrepreneurs mind now to  look for answers on how to proceed once the lockdown is over and we at Expand ERP have incessantly been monitoring the situation, taking updates on all new establishments, figuring out ways by which SMEs, brands and e-commerce retailers can cope up with the effects.

Expand ERP – the best fit ERP company in India will help you with strategic technology and tools with which you can reset your business afresh.

With the following top 4 strategies you can plan out a road map to a sound future of your retail business.

1. Complete digitisation for Supply Chain Operations

 

Complete automation of supply chain operations has always been a top priority for most businesses to speed up processes and reach exponential growth, but now it has turned into a necessity.

The most important aspect of getting eCommerce businesses back on track will be strengthening of your inventory,warehouse and logistics processes. Automation of warehouse operations and real-time updates of the delivery progress helps companies focus on rapid actions ensuring there are no cases of out-of-stock items or delayed deliveries. Expand ERP WMS keeps a track of your inventory even when your business is stopped and gives you real-time data.

Constant checks on stock-keeping units, SKUs, maintenance and uninterrupted order processing are all positive aspects of onboarding automation. Delivery of items, all the way to the last mile can be done by implementing specific logistics guidelines, which include technological driven support such as live updates and efficient tracking of products, delivery through drones managed by a team sitting remotely at various locations and turning inventory systems digital.

As ‘contactless deliveries’ have become an essential  trend to ensure the safety of both employees and customers, enabling doorstep deliveries will ensure a happy customer experience along with loyalty attached to the brand.  This could be achieved by integrating with high-end logistics partners that ensure efficient management of orders and deliveries will prove beneficial. Expand ERP – India’s best ERP company has integrated with third party logistics like Blue dart and Shiprocket for your easy and convenient deliveries.

2. Shift to Omnichannel Commerce 

 

Multi channel retail,although new to the Indian market, has now gained traction and continues to be adopted by major brands and businesses. The lockdown phase could not have made a better case for this method to be implemented as increased demand for essential goods and services can be Pre lockdown, the eCommerce volumes in India have seen a 51% increase in the overall consumption, making it the highest amongst other countries around the globe in terms of online shopping. A smartphone in every hand, with hundreds of platforms to buy from, all contributed to this huge flow of demand and consumer growth was seen throughout this time making it more critical for businesses to practice omni channel presence to ensure a consistent approach to manage orders, inventory and retail stores post the lockdown period.

The brands that implement omni channel sales have not only seen an increase in sales, but ensure that the hyperlocal delivery model enables enhanced customer experience leading to increase in brand loyalty.

3. Diversifying Supply Sources 

 

Owing to the lockdown, there has been a huge gap in product sale and services which has caused overstocking  in warehouses and manufacturing plants and these stocks need first attention as soon as operations go back to normalcy.  To control  having dead stocks it is viable to prioritize stocks as per their date of expiration which will help in a regular order processing cycle.Items which have shelf life need to be disposed earlier with urgency to avoid wastage.

Apart from that, the drawback of having only a single source for supplies has resulted in stock outs for the demanded services as well, and so focusing on finding multiple sources of supply will enable you to handle situations like these in a better way in the future. 

However, consumer’s demands will increase gradually and once that happens you will need to be ready and updated with all your stocks to avoid any further delays. Thus, it is imperative that the warehouse management solution that you implement should provide technologically advanced features such as Batching, FIFO and Cycle Count to ensure that your warehouse operations will run smoothly and restrict any more interruptions in your business. Expand ERP software provides such facilities through the ERP system and ensures hasslefree warehouse management.

4. Increase your Customer Service Management 

 

In current times there is nothing left to be unique other than personalization. Each and every customer needs to feel that they are important and can reach out to your business with all their issues. Customer care support has been a part of organizations for long but the change in dynamics caused by social distancing and people being stuck up in their homes, the burden increases as customers would have a lot of time in their hands to register their concerns, and your lack of connection can prove futile. Thus, a friendly customer relation is crucial to maintain old as well as new potential customers.

Brands need to incorporate strategies that will help them create a strong social presence and focus on developing products and services based on consumer requirements. The customer care systems will have to incorporate a deep and highly integrated backend system and this will be possible by introducing ERPs/CRMs that are deeply integrated with order and warehouse management systems to ensure real-time communication with consumers and drive focus to what services are highly required from your end to the consumer. These practices will not only save your business but help it venture into better business opportunities.

Restoring to normalcy  will surely take time, but with the right tools and solutions by your side and a well-planned strategy plan to lead entire supply chain operations , it will surely help you build up steadily.

Expand ERP  – India’s best fit ERP software for mid sized manufacturers in the export and retail industry  has constantly supported all  MSMEs  to focus on restoration while being the one-stop technology solution for all daily business operational requirements. We have completed 15 glorious years in building trust and faith in our patrons. We have successfully partnered with many businesses in Kolkata, Delhi, Bangalore, Mumbai, Jaipur and in other cities. We will maintain our goal to spread the latest trend in technology to as many organisations we can reach out to. Our team will focus relentlessly to spread awareness and touch the lives of business owners and help them reach their goals. If your goal as an entrepreneur is to achieve great  heights for your company, Expand ERP Cloud based software is your ultimate route to the peak. Please leave a comment below for more enquiries and information.To book a demo call 9007026542

Know how the use of QR Codes accelerates Marketing of your business

Know how the use of QR Codes accelerates Marketing of your business
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This article was published on: 24/07/20 9:51 AM

Home > Cloud Based ERP Software

Know how the use of QR Codes accelerates Marketing of your business

We are all aware of the nuances of technology by each passing day. With every innovation, technology has proven its indispensability to mankind. Well, man invents technology to solve everyday challenges faced by people. For example, the robot vacuum cleaner has gained huge demand during this lockdown period when all the houses had to function without housemaids. With a click on your mobile app and charge in the robot, your house gets cleaned in no time. Who would have thought that such inventions in technology would have actually been used widely?

Similarly, QR or Quick Response codes are starting to pick up popularity among the growing smartphone-browsing crowd – a statistic that has marketers brimming with creative ideas and promotions.  A QR code consists of a number of black squares and dots which represent certain pieces of information. When your Smartphone scans this code, it translates that information into something that can be easily understood by humans.QR Codes are basically square boxes made up of pixels that hold and convey information. Whereas Barcodes can only be read horizontally, QR Codes can be read both horizontally and vertically, which is why anyone with a smartphone can scan them. Although QR Codes were originally intended to modernize inventory management systems, nowadays they have a much wider range of applications. Their unique technology enables them to have large data capacity, high damage tolerance, and many flexible solutions that are highly useful for mobile payments, in business and marketing,and for any type of digital information transfer.

Yet, no one wants to open their device to a glut of text messages and alerts from codes they’ve scanned.Fortunately, companies using these codes have found innovative and unique ways to not only get you to scan their code, but boost their brand awareness in the process. 

Who are the users?

Almost half of the smartphone users have used their phones while shopping in brick-and-mortar stores – 40% of them to compare prices. Statistics for who’s scanning QR codes and with what device appear to be mixed, although most data places iPhone users at the top, with the user age range being 25-34.  Japan and the U.S. are currently far ahead of other countries in QR code scans (around 60% approximately) – with Canada and the U.K. trailing dozens of percentage points behind.

The scattered black and white boxes nowadays seen at the bottom of most newspaper advertisements is QR Code, a type of barcode that can be scanned by smartphones. The QR application on the smart phone immediately opens up a related website or shopping cart or product and services linked to that barcode. By far, the most were used to lead users to a web address, but they can also store vCard details, Google Maps information and even Youtube video links.

This has created immense opportunity in the world of advertising and customer focus experience. This technology as of now is limited to mobiles and effective for mobile campaigns. Users scanning the code with their mobiles can be rewarded with discounts, offers, recharge and other information through the advertiser’s website. The user can now get more information by getting navigated from a tangible newspaper advertisement to a virtual experience so conveniently by a click and scan and giving the advertiser exclusive interaction moments.

Creative Ads for Apps

Two captivating ads, for Instragram and Angry Birds, both created by U.K. Ad Agency “Made by Stupid”are important to mention here. Both QR codes take you directly to download the app, and are a great showcase for both ad creativity and self-explanatory promotion of the apps themselves:

 

How to work with QR Codes

So how can you take advantage of this growing trend for your business?  Keep in mind that much more than web addresses can be scanned. For example, you could: 

 

  • Direct employers to your resume, your LinkedIn profile or your Vcard
  • Use a QR code in a direct mail piece, business card or postcard to provide a discount
  • Give customers an inside look at your new Facebook promotion
  • Take them to a page with more detailed information that wouldn’t easily fit in a print ad
  • Use them to deliver step-by-step instructional videos or a printable setup sheet
  • Have the QR code send a tweet when scanned
  • Let them enroll in an event such as a webinar or teleseminar
  • Use the QR code to let customers send themselves a reminder via SMS
  • Link them to a special “Exclusive” YouTube video.

Importance post Covid

After the impact of the pandemic, it has now become more important than ever before to find ways to generate online revenue. Physically-located and service-based businesses must be creative to find ways to digitize their processes and keep engaging with customers. You can continue making sales online with QR Codes.

Globally, businesses have begun turning to the only option available to generate revenue –  online. Although the majority of businesses have experienced some financial losses,, the e-commerce industry has an advantage over physically located businesses, because they are already designed to generate online revenue and also offer options like home delivery, which has skyrocketed. For other businesses, the process is not so simple, especially if you have no online processes set up previously. Nonetheless, the current situation has become a motivator for all types of businesses to find methods for generating online revenue in order to stay in operation. This includes promoting online shopping platforms, online courses, webinars, online events, video tutorials, and much more.

In order to generate online revenue, you need digital tools to do so. QR Codes fit perfectly with all digital marketing tactics because, in addition to the QR Code image, QR Codes are also connected to a short URL. This short URL creates a neat and speedy version of all your content that then directs users to a customizable display page that showcases things like images or videos. On this page, you can include a CTA (call to action) button that encourages users to view a landing page and make a purchase.

There are two ways that businesses can use QR Codes to generate revenue. Firstly, you can use QR Codes on digital platforms like social media,email marketing, or landing pages.Secondly,  the most relevant for physical businesses, you can use QR Codes to connect print advertisements and other print materials to online content.

Easy and safe for customers to use

The driving force behind QR Codes popularity during the pandemic is that they enable contactless mobile payments and information transfers. QR Codes can also be scanned from very far distances.

Online Shopping

QR Codes are the perfect way to promote mobile shopping channels, because they create mobile-optimized content. If businesses take the opportunity to set this up now, they will continue to reap the rewards even after the coronavirus is over.

The pandemic has undoubtedly left large financial scars on many companies across the globe. But it’s also now become a large accelerator to undergo a digital business transformation. One such way that businesses are making this transformation is by integrating QR Code technology into their marketing, sales, and payment infrastructures.

Expand ERP software – India’s best fit ERP software for manufacturers in export and retail industry, provides QR Codes and Code scanners to track your inventory efficiently. Warehouse management in the Retail and Export business can be a huge challenge if not executed efficiently. With the coding system of Expand ERP software you can manage your inventory hasslefree with ease. 

It is time you too avail the best in class technology and implement Expand ERP software and take your business to the next level.Expand ERP software offers a cloud based ERP software that perfectly fits into your business unique needs. Our ERP system supports QR code reading and printing on documents and our WMS (Warehouse Management System) also has QR and Barcode integrated. This helps in accelerating business growth and achieving desired goals in less time.

With a precise analysis of your business our Biztech experts will provide insights on how to proceed with the implementation of Expand ERP for optimal ROI. To book a demo call… 9007026542

ERP on Cloud

What is Cloud ERP Software ?
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This article was published on: 21/01/20 7:08 AM

Home > Cloud Based ERP Software
What is Cloud ERP Software ?

96% of Fortune 500 companies are using Cloud computing.

Cloud ERP is the new normal in 2020!

Cloud ERP is Software as a Service that allows users to access Enterprise Resource Planning (ERP) software over the Internet.

Expand ERP is a time-tested business automation software software solution for the fast-growing manufacturers and exporters. For the last 15 years there had been extensive R&D and market testing to make the solution robust and perfect for the manufacturers and exporters.

Expand ERP is a comprehensive scalable, customisable cloud ERP software for the fast growing businesses. It empowers the manufacturers with real-time visibility and complete control over their business for faster expansion.

Why are so many businesses moving to the cloud?

 

It is solely because cloud computing enhances efficiency, competency, speed and cost-effectiveness which results in the company’s growth. 96% of Fortune 500 companies have at least one cloud offering and a goal to deliver 80% of it’s workloads in the cloud in the near future. Businesses can harness the power of data to connect with each customer throughout the entire customer relationship period. Also finding the right software vendor is also essential for an impactful implementation of Cloud ERP. It’s just a matter of leveraging the right technology to help you get there.

 

“The hybrid cloud strategy has enabled an agile environment that helps us to respond to new demands and opportunities very quickly.’ – Alice Keung, Economical Insurance.

 

Hybrid cloud computing is a mixed link between on-premise infrastructure,private cloud user and public cloud user and a third party user by allowing data flow  between them.

The future of cloud is Hybrid

Advancements and progress in the cloud computing industry move at a pace that can hardly be predicted or kept at par with. Cloud infrastructure – public, hosted private and on-premises is increasingly less siloed, allowing workloads to be more portable and data streams more mobile.

2020 will be witnessing several dominating trends that will shape the future of hybrid cloud. Fast paced cloud industry are developing and will characterise the new trend market.

 

T.It has emerged as the preferred implementation model that will drive the progress of the cloud industry.

77% of enterprise global infrastructure decision makers that are planning, implementing or upgrading cloud technology say that they are in a hybrid cloud environment.

6  Indispensable Cloud Computing trends to watch in 2020!

  1. Seamless consistency in hybrid cloud – In the following year hybrid cloud space will be seen with new innovations. Organisations will be able to enjoy seamless and consistent hybrid experiences.
  2. Hybrid Multi Cloud in demand – Companies are taking advantage of the flexibility to move mission – critical business applications to the environment – public or private or on-premise. Hybrid multi cloud has an inevitable approximate 9000 Crore Rs. market opportunity and nearly 80% of IT decision makers see it in their future. 
  3. ‘Security” is the most crucial attribute – 60% of the IT decision makers mark security control as the most essential attribute of cloud computing. Tools will be created  that can uncover security insights and respond to incidents faster through dashboards that help centralize operations.
  4. Edge computing gains greater relevance- computations are performed as close as possible to the sources and sinks of data and content, Combination capabilities of hybrid cloud and edge computing brings a great value proposition for organizations, wherein hybrid cloud ecosystem can be used to aggregate most relevant data and back-end functions, while edge can support processing and real-time analytics.
  5. Containers will be the core of an effective  hybrid cloud – It provides consistency regardless a workload is deployed on – premise or on cloud.Containers help organisations to maximise business value by simplifying deployment and management processes.
  6. Kubernetes will become more consumable with proliferation of open tools – Till last year organisations turned to open source tools to modernise their infrastructure but in 2020, they will be adopting the hybrid multicloud.To stay at par with cut throat competition,companies will resort to tools that can rapidly deploy applications such as containers and Kubernetes.

The future trends play a pivotal role in today’s evolving market trends and requirements. ERP features for manufacturing SME’s must be able to connect devices, departments,  partners, suppliers and your loyal customers in one versatile database. AT powered ERP for transportation or other manufacturing industries will do a lot more than simply track every aspect of your business. It will take your business to the next level and actually provide recommendations for improving and optimising at every level, becoming the real brains behind the operation.

EXPAND ERP Cloud  based software is fully equipped for the digital new age.

We do it differently.

100% Cloud-Based ERP Solution

With automatic regular backups on Cloud and masking feature your data is secured with us for a lifetime.

Deep Understanding of your business

A ready to fit solution with deep industry knowledge which can be further customized as per your business needs.

Mobility

Warehousing, Sales force, HR, GPS tracking, we provide solutions for every possible process of your business. Expand ERP Mobile App enables you to now manage your entire business on the move.Mobile apps are undeniably the most quickest and efficient way to respond to real time changes in production. Having instant mobile access on the shop floor makes it possible for the users to deal with live problems instantly, reducing wasted resources and materials.Supervisors can also access product availability or change work data on the spot to eradicate a problem in its tracks. With Expand ERP mobile based app you can achieve all this in real time.

Personalise Consultation

Expand ERP is the preferred business automation solution provider for 15 years to various industries. We provide personalised attention and automation that is best fit for your business.

Expand ERP has completed 15 glorious years in building trust and faith of our patrons. We have successfully partnered with many businesses in Kolkata, Delhi, Bangalore, Jaipur and in other cities. With the advent of a new year we have new aspirations, new dreams and fresh focuses. We will maintain our goal to spread the latest trend in technology to as many organisations we can reach out to. Our team will focus relentlessly to spread awareness and touch the lives of business owners and help them reach their goals. If your goal as an entrepreneur is to achieve great  heights for your company, Expand ERP Cloud based software is your ultimate route to the peak. Please leave a comment below for more enquiries and information.
To book a demo call.. (+91) 9007026542