Know How ERP and CRM Are Different Yet So Important for Businesses
In India, usage of CRM and ERP solution is soaring high and for good reasons. CRM and ERP are usually separate but, so connected that CRM cannot work alone effectively without constant update from ERP- from placing orders, sales and logistics to deliveries. While CRM manages company interactions, ERP Software Company in India offers an integrated administrative application system.
Let’s dig deeper to know where these two are similar and where not-
What is ERP?
ERP is designed for business administration. It aims at consolidating business data that can be accessible for main operations across the enterprise. It’s a one-off integrated software package that facilitates business process management with real-time update to all concerned departments. For an instance, if a product is out of stock hence the shipment is cancelled, then the status would be sent through the channels to the concerned parties authorized to access the data. This allows departments to regenerate new plan for the issues before it actually makes things difficult within the organization. ERP offers smooth method for streamlining business process.
What is CRM?
It is a storage database that keeps all the information of related to interaction with customers. CRM process includes categorization customer interactions, collecting and sharing data. CRM method is highly standardized which can be easily shared throughout the network. This smart system can be used by different office executives to create sales projections, representatives can use this to monitor contacts with clients and verify them by sending to shipping clerks. The main focus of CRM is to provide comprehensive customer data that can be used to create plan for client retention and sales improvement.
CRM or ERP: Which one do businesses need the most?
A business may need both the systems but it depends majorly on the integrities involved into the mode of operation. Nowadays, even a small business relies upon CRM system for better and accurate data collection. This is much more clutter-free and easy than collecting data from papers and numerous emails.
ERP is an important business essential that helps streamline business processes. Many large to even small scale industries are relying on ERP Software Company in India
as well as abroad to gain better control of their businesses. Having a single cloud platform integrated with CRM and ERP provides unified view that you can keep control over it from anywhere anytime.
The last note:
When you expect enhanced business growth there must be two things you need to obtain- one is more sales and second is fewer expense. Incorporating ERP and CRM let you enjoy both of them with ease. While CRM brings more clear data on customer interactions and more revenue insights, ERP system keeps the overall operation cost low.