Know how the use of QR Codes accelerates Marketing of your business

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This article was published on: 24/07/20 9:51 AM

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Know how the use of QR Codes accelerates Marketing of your business

We are all aware of the nuances of technology by each passing day. With every innovation, technology has proven its indispensability to mankind. Well, man invents technology to solve everyday challenges faced by people. For example, the robot vacuum cleaner has gained huge demand during this lockdown period when all the houses had to function without housemaids. With a click on your mobile app and charge in the robot, your house gets cleaned in no time. Who would have thought that such inventions in technology would have actually been used widely?

Similarly, QR or Quick Response codes are starting to pick up popularity among the growing smartphone-browsing crowd – a statistic that has marketers brimming with creative ideas and promotions.  A QR code consists of a number of black squares and dots which represent certain pieces of information. When your Smartphone scans this code, it translates that information into something that can be easily understood by humans.QR Codes are basically square boxes made up of pixels that hold and convey information. Whereas Barcodes can only be read horizontally, QR Codes can be read both horizontally and vertically, which is why anyone with a smartphone can scan them. Although QR Codes were originally intended to modernize inventory management systems, nowadays they have a much wider range of applications. Their unique technology enables them to have large data capacity, high damage tolerance, and many flexible solutions that are highly useful for mobile payments, in business and marketing,and for any type of digital information transfer.

Yet, no one wants to open their device to a glut of text messages and alerts from codes they’ve scanned.Fortunately, companies using these codes have found innovative and unique ways to not only get you to scan their code, but boost their brand awareness in the process. 

Who are the users?

Almost half of the smartphone users have used their phones while shopping in brick-and-mortar stores – 40% of them to compare prices. Statistics for who’s scanning QR codes and with what device appear to be mixed, although most data places iPhone users at the top, with the user age range being 25-34.  Japan and the U.S. are currently far ahead of other countries in QR code scans (around 60% approximately) – with Canada and the U.K. trailing dozens of percentage points behind.

The scattered black and white boxes nowadays seen at the bottom of most newspaper advertisements is QR Code, a type of barcode that can be scanned by smartphones. The QR application on the smart phone immediately opens up a related website or shopping cart or product and services linked to that barcode. By far, the most were used to lead users to a web address, but they can also store vCard details, Google Maps information and even Youtube video links.

This has created immense opportunity in the world of advertising and customer focus experience. This technology as of now is limited to mobiles and effective for mobile campaigns. Users scanning the code with their mobiles can be rewarded with discounts, offers, recharge and other information through the advertiser’s website. The user can now get more information by getting navigated from a tangible newspaper advertisement to a virtual experience so conveniently by a click and scan and giving the advertiser exclusive interaction moments.

Creative Ads for Apps

Two captivating ads, for Instragram and Angry Birds, both created by U.K. Ad Agency “Made by Stupid”are important to mention here. Both QR codes take you directly to download the app, and are a great showcase for both ad creativity and self-explanatory promotion of the apps themselves:

 

How to work with QR Codes

So how can you take advantage of this growing trend for your business?  Keep in mind that much more than web addresses can be scanned. For example, you could: 

 

  • Direct employers to your resume, your LinkedIn profile or your Vcard
  • Use a QR code in a direct mail piece, business card or postcard to provide a discount
  • Give customers an inside look at your new Facebook promotion
  • Take them to a page with more detailed information that wouldn’t easily fit in a print ad
  • Use them to deliver step-by-step instructional videos or a printable setup sheet
  • Have the QR code send a tweet when scanned
  • Let them enroll in an event such as a webinar or teleseminar
  • Use the QR code to let customers send themselves a reminder via SMS
  • Link them to a special “Exclusive” YouTube video.

Importance post Covid

After the impact of the pandemic, it has now become more important than ever before to find ways to generate online revenue. Physically-located and service-based businesses must be creative to find ways to digitize their processes and keep engaging with customers. You can continue making sales online with QR Codes.

Globally, businesses have begun turning to the only option available to generate revenue –  online. Although the majority of businesses have experienced some financial losses,, the e-commerce industry has an advantage over physically located businesses, because they are already designed to generate online revenue and also offer options like home delivery, which has skyrocketed. For other businesses, the process is not so simple, especially if you have no online processes set up previously. Nonetheless, the current situation has become a motivator for all types of businesses to find methods for generating online revenue in order to stay in operation. This includes promoting online shopping platforms, online courses, webinars, online events, video tutorials, and much more.

In order to generate online revenue, you need digital tools to do so. QR Codes fit perfectly with all digital marketing tactics because, in addition to the QR Code image, QR Codes are also connected to a short URL. This short URL creates a neat and speedy version of all your content that then directs users to a customizable display page that showcases things like images or videos. On this page, you can include a CTA (call to action) button that encourages users to view a landing page and make a purchase.

There are two ways that businesses can use QR Codes to generate revenue. Firstly, you can use QR Codes on digital platforms like social media,email marketing, or landing pages.Secondly,  the most relevant for physical businesses, you can use QR Codes to connect print advertisements and other print materials to online content.

Easy and safe for customers to use

The driving force behind QR Codes popularity during the pandemic is that they enable contactless mobile payments and information transfers. QR Codes can also be scanned from very far distances.

Online Shopping

QR Codes are the perfect way to promote mobile shopping channels, because they create mobile-optimized content. If businesses take the opportunity to set this up now, they will continue to reap the rewards even after the coronavirus is over.

The pandemic has undoubtedly left large financial scars on many companies across the globe. But it’s also now become a large accelerator to undergo a digital business transformation. One such way that businesses are making this transformation is by integrating QR Code technology into their marketing, sales, and payment infrastructures.

Expand ERP software – India’s best fit ERP software for manufacturers in export and retail industry, provides QR Codes and Code scanners to track your inventory efficiently. Warehouse management in the Retail and Export business can be a huge challenge if not executed efficiently. With the coding system of Expand ERP software you can manage your inventory hasslefree with ease. 

It is time you too avail the best in class technology and implement Expand ERP software and take your business to the next level.Expand ERP software offers a cloud based ERP software that perfectly fits into your business unique needs. Our ERP system supports QR code reading and printing on documents and our WMS (Warehouse Management System) also has QR and Barcode integrated. This helps in accelerating business growth and achieving desired goals in less time.

With a precise analysis of your business our Biztech experts will provide insights on how to proceed with the implementation of Expand ERP for optimal ROI. To book a demo call… 9007026542

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