In the early 90’s free email services like Hotmail was a big success. The immediate need of common man to have a personal email address was resolved. People still preferred paid email accounts provided by Internet Service Providers (ISP). The lack of knowledge and credibility of a free hosted service was the bottleneck. Nowadays every individual or SME has an email account on the web.
In fact, it is widely accepted that Email has been the biggest gift by Information Technology to the community. The trend is moving from desktop environment to a managed hosted environment where all technology hassles of organizations are outsourced.
For a major section of SME cost has always been the driving factor. By adopting the hosted (cloud model) solutions the capital expenditure is completely eliminated. An SME has limited resources and face challenges in managing IT infrastructure. The view of businesses is changing as it happened with email a decade ago.
Every SME is trying to adopt simplified technology services and focus more on their critical functions of the business. The earlier they move the better (first mover advantage) in competition.
Contributor – Vineet