This article was published on: 22/12/16 6:02 AM
Why ERP Software for Exports Should Have Integrated CRM Software Solution
If you think carefully enough you will come to realize that ERPs or Enterprise Resource Management solutions were always meant to be accompanied by CRM software. Having said that ,we must concede ERP software for exports has proved to be invaluable allies of businesses on their own. But the magic works best when both are part of one software suite and their true potential unleashed.
These days, data is being generated in huge amounts as we speak and write. This has translated into an environment for businesses that far more complex for their owners than ever before. They have to meet the challenge of being able to take correct action and they have to do it fast. Otherwise, their business prospects take a turn for the worse both in terms of short and long term. Customers are faced with an exploding array of choices and are more demanding. Businesses have to respond to their demands or face obliteration. Competition takes the center-stage as hundreds of companies vie for the same money of individual consumers. But that is a natural consequence of the consumer is king model.
So, in order to prevent your business out of gears when that happens, it is far better to opt for a modern and flexible solution that not only has modules that may be customized and scaled easily but has a built-in CRM as well. That is truly the best software for export import business.
All this has resulted in more and more companies realizing that an ERP with a built-in CRM solution is the best option open to them. Today even small and medium-sized businesses are turning to such a breed of ERPs in order to better their business processes. The magic of automation and enhanced management is in full bloom when ERP and CRM are inherently integrated.
ERPs perform the function of management and automation of back-office tasks while at the same time streamlining their business operations, CRM’s look after the front-office machinery that is responsible for interactions with customers, management of the whole pipeline of sales, provide support, conduct up-sell activities, track information regarding customers and come up with dashboards and reports on the whole data collected through their system. CRM’s are of great use in simplifying and standardizing all such activities.
But personally, obviously, for valid reasons, the concept of mashing up two different products from two distinct vendors does not seem to me to be that great of an idea. The different products make use of different architectures and the absence of any pre-set standard when it comes to exchange and interaction of data makes them unwieldyand unreliable. Not only does such a solution prove to be prohibitively costly but makes the whole process unnecessarily complex.
It is a risky decision and I as a business owner am highly unlikely to make such an unwise move. Sometimes companies claim that their solutions have integration compatibility but future updates may break such “integration’s” and make the whole system inoperable.