Quick Response Code (QR Code)

The scattered black and white boxes nowadays seen at the bottom of most newspaper advertisements is QR Code, a type of barcode that can be scanned by smart phones. The QR application on the smart phone immediately opens up related website or shopping cart or product and services linked to that barcode.

QR Code


This has created immense opportunity in the world of advertising and customer focus experience. This technology as of now is limited to mobiles and effective for mobile campaigns.  


Users scanning the code with their mobiles can be rewarded with discounts, offers, recharge and other information through advertiser’s website. The user can now get more information (extended information) by getting navigated from a tangible newspaper advertisement to a virtual experience so conveniently by a click and scan and giving the advertiser exclusive interaction moments.


QR Code has opened a whole new world of marketing and advertising for marketers.  

Contributor – Vineet

Reduce cost in Small and Medium Enterprise (SME) with Cloud services

In the early 90’s free email services like Hotmail was a big success. The immediate need of common man to have a personal email address was resolved. People still preferred paid email accounts provided by Internet Service Providers (ISP). The lack of knowledge and credibility of a free hosted service was the bottleneck. Nowadays every individual or SME has an email account on the web.

In fact, it is widely accepted that Email has been the biggest gift by Information Technology to the community. The trend is moving from desktop environment to a managed hosted environment where all technology hassles of organizations are outsourced.


For a major section of SME cost has always been the driving factor. By adopting the hosted (cloud model) solutions the capital expenditure is completely eliminated. An SME has limited resources and face challenges in managing IT infrastructure. The view of businesses is changing as it happened with email a decade ago.  


Every SME is trying to adopt simplified technology services and focus more on their critical functions of the business. The earlier they move the better (first mover advantage) in competition.  

Contributor – Vineet