Know how the use of QR Codes accelerates Marketing of your business

Know how the use of QR Codes accelerates Marketing of your business
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This article was published on: 24/07/20 9:51 AM

Know how the use of QR Codes accelerates Marketing of your business

We are all aware of the nuances of technology by each passing day. With every innovation, technology has proven its indispensability to mankind. Well, man invents technology to solve everyday challenges faced by people. For example, the robot vacuum cleaner has gained huge demand during this lockdown period when all the houses had to function without housemaids. With a click on your mobile app and charge in the robot, your house gets cleaned in no time. Who would have thought that such inventions in technology would have actually been used widely?

Similarly, QR or Quick Response codes are starting to pick up popularity among the growing smartphone-browsing crowd – a statistic that has marketers brimming with creative ideas and promotions.  A QR code consists of a number of black squares and dots which represent certain pieces of information. When your Smartphone scans this code, it translates that information into something that can be easily understood by humans.QR Codes are basically square boxes made up of pixels that hold and convey information. Whereas Barcodes can only be read horizontally, QR Codes can be read both horizontally and vertically, which is why anyone with a smartphone can scan them. Although QR Codes were originally intended to modernize inventory management systems, nowadays they have a much wider range of applications. Their unique technology enables them to have large data capacity, high damage tolerance, and many flexible solutions that are highly useful for mobile payments, in business and marketing,and for any type of digital information transfer.

Yet, no one wants to open their device to a glut of text messages and alerts from codes they’ve scanned.Fortunately, companies using these codes have found innovative and unique ways to not only get you to scan their code, but boost their brand awareness in the process. 

Who are the users?

Almost half of the smartphone users have used their phones while shopping in brick-and-mortar stores – 40% of them to compare prices. Statistics for who’s scanning QR codes and with what device appear to be mixed, although most data places iPhone users at the top, with the user age range being 25-34.  Japan and the U.S. are currently far ahead of other countries in QR code scans (around 60% approximately) – with Canada and the U.K. trailing dozens of percentage points behind.

The scattered black and white boxes nowadays seen at the bottom of most newspaper advertisements is QR Code, a type of barcode that can be scanned by smartphones. The QR application on the smart phone immediately opens up a related website or shopping cart or product and services linked to that barcode. By far, the most were used to lead users to a web address, but they can also store vCard details, Google Maps information and even Youtube video links.

This has created immense opportunity in the world of advertising and customer focus experience. This technology as of now is limited to mobiles and effective for mobile campaigns. Users scanning the code with their mobiles can be rewarded with discounts, offers, recharge and other information through the advertiser’s website. The user can now get more information by getting navigated from a tangible newspaper advertisement to a virtual experience so conveniently by a click and scan and giving the advertiser exclusive interaction moments.

Creative Ads for Apps

Two captivating ads, for Instragram and Angry Birds, both created by U.K. Ad Agency “Made by Stupid”are important to mention here. Both QR codes take you directly to download the app, and are a great showcase for both ad creativity and self-explanatory promotion of the apps themselves:

 

How to work with QR Codes

So how can you take advantage of this growing trend for your business?  Keep in mind that much more than web addresses can be scanned. For example, you could: 

 

  • Direct employers to your resume, your LinkedIn profile or your Vcard
  • Use a QR code in a direct mail piece, business card or postcard to provide a discount
  • Give customers an inside look at your new Facebook promotion
  • Take them to a page with more detailed information that wouldn’t easily fit in a print ad
  • Use them to deliver step-by-step instructional videos or a printable setup sheet
  • Have the QR code send a tweet when scanned
  • Let them enroll in an event such as a webinar or teleseminar
  • Use the QR code to let customers send themselves a reminder via SMS
  • Link them to a special “Exclusive” YouTube video.

Importance post Covid

After the impact of the pandemic, it has now become more important than ever before to find ways to generate online revenue. Physically-located and service-based businesses must be creative to find ways to digitize their processes and keep engaging with customers. You can continue making sales online with QR Codes.

Globally, businesses have begun turning to the only option available to generate revenue –  online. Although the majority of businesses have experienced some financial losses,, the e-commerce industry has an advantage over physically located businesses, because they are already designed to generate online revenue and also offer options like home delivery, which has skyrocketed. For other businesses, the process is not so simple, especially if you have no online processes set up previously. Nonetheless, the current situation has become a motivator for all types of businesses to find methods for generating online revenue in order to stay in operation. This includes promoting online shopping platforms, online courses, webinars, online events, video tutorials, and much more.

In order to generate online revenue, you need digital tools to do so. QR Codes fit perfectly with all digital marketing tactics because, in addition to the QR Code image, QR Codes are also connected to a short URL. This short URL creates a neat and speedy version of all your content that then directs users to a customizable display page that showcases things like images or videos. On this page, you can include a CTA (call to action) button that encourages users to view a landing page and make a purchase.

There are two ways that businesses can use QR Codes to generate revenue. Firstly, you can use QR Codes on digital platforms like social media,email marketing, or landing pages.Secondly,  the most relevant for physical businesses, you can use QR Codes to connect print advertisements and other print materials to online content.

Easy and safe for customers to use

The driving force behind QR Codes popularity during the pandemic is that they enable contactless mobile payments and information transfers. QR Codes can also be scanned from very far distances.

Online Shopping

QR Codes are the perfect way to promote mobile shopping channels, because they create mobile-optimized content. If businesses take the opportunity to set this up now, they will continue to reap the rewards even after the coronavirus is over.

The pandemic has undoubtedly left large financial scars on many companies across the globe. But it’s also now become a large accelerator to undergo a digital business transformation. One such way that businesses are making this transformation is by integrating QR Code technology into their marketing, sales, and payment infrastructures.

Expand ERP software – India’s best fit ERP software for manufacturers in export and retail industry, provides QR Codes and Code scanners to track your inventory efficiently. Warehouse management in the Retail and Export business can be a huge challenge if not executed efficiently. With the coding system of Expand ERP software you can manage your inventory hasslefree with ease. 

It is time you too avail the best in class technology and implement Expand ERP software and take your business to the next level.Expand ERP software offers a cloud based ERP software that perfectly fits into your business unique needs. Our ERP system supports QR code reading and printing on documents and our WMS (Warehouse Management System) also has QR and Barcode integrated. This helps in accelerating business growth and achieving desired goals in less time.

With a precise analysis of your business our Biztech experts will provide insights on how to proceed with the implementation of Expand ERP for optimal ROI. To book a demo call… 9007026542

Top 7 features of a best fit ERP company in India

ERP Company in India
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This article was published on: 17/07/20 10:03 AM

Top 7 features of a best fit ERP company in India

From the widespread adoption of social media to the evolution of mobile apps and cloud computing, the enterprise technology (IT) landscape particularly the enterprise software (ERP) ecosystem has witnessed an exponential growth and technological advancements in the last couple of decades.

ERP systems have been there since the 1980s in India. Primarily only large scale businesses used ERP systems for managing accounts and finance. The systems then were complex and expensive. 1990s was all about inter-functional ERP software integrations. These ERP systems seamlessly integrated accounting, distribution, inventory, logistics and other daily business operations. In the 21st century, ERP systems added several other essential integrations like CRM, HR , SCM. Business analytics and reports etc. Today, the best ERP systems in India are completely well equipped with built-in intelligent automation capabilities, integrated security functionalities, faster updates, cloud based platform, mobile friendly, data-driven and modular offering unmatched flexibility.

An ERP system brings all your business operations together, without which, departments would function on their own individual systems. While this may cater for the day-to-day departmental tasks and processes, in practice, it often leads to departments working in silos. This becomes very inefficient as organisations have to employ additional manual resources to extract and import data from one system to another in order to produce meaningful company-wide reports in which to make better business decisions.Implementing a software from the best fit ERP company in India can also help you to identify inefficiencies within your business by rethinking current practices and processes. Expand ERP is India’s best fit ERP software for mid sized manufacturers in export and retail industry.Our dedicated team, ensures you constant support throughout  the deployment process.

Some decisions hold primary importance in deciding the eventual fate of a business. Implementing the best ERP software is surely one of them. There are a multitude of benefits to be reaped through the implementation of an ERP software for your business. However, it is assured that the benefits conferred upon a business by a suitable ERP system are huge and outweigh the expenditure and effort any day. One should always ensure before you finally go for one. Their importance in business processes are:

  1. Save Financial Resources- Though ERP systems may seem to be hefty on the pocket, in the long term they do in fact help to save your organization’s money. An ERP integrates the diverse fragmented systems that are present in organizations. Through this cost-efficiency is achieved and the business process is in a far better shape. The need for users to be trained on different systems for different purposes is eliminated thus saving you both time as well as money.
  2. Collaboration is enhanced– ERP companies in India across the spectrum offer the functionality of sharing editing data. They also serve to make the data more secure and restrict access according to the need at hand. You do not have to be concerned about the accuracy and completeness of data as all of it is compiled, shared, stored and accessed through the same piece of software.
  3. Enhanced Analytics- Through the use of the correct ERP software generating reports may be generated promptly and with ease. These reports may contain a wide range of data like expense statements, income statements and custom reports which have their basis on trends and metrics. Such reports facilitate the process of quick and effective decision making. With the perfect fitment test, you will be able to match your needs with the best fit ERP company in India. (attach fitment test)
  4. Enhances productivity- In the absence of an ERP system you and your staff members experience redundant operations and wastage of precious time and manpower in manually conducting repetitive tasks. These at the end of the day have the potential of negatively affecting the bottom line. ERP systems eliminate the wastage of time making your business more productive, efficient and profitable.
  5. Satisfied Customers – Some ERP softwares come bundled with CRM which help to have happy and satisfied customers. The right combination of ERP softwares and CRMs help in conducting a variety of tasks related to Leads Management. They facilitate the generation of leads and help to acquire better customers. Better customer service leads to long term customers.
  6. Compliance with rules and regulations – Compliance with statutory law and relevant regulation is really a major pain for most business organizations. When you are able to successfully complete an ERP implementation you get the advantage of being able to comply with norms with comparative ease through data and reports.
  7. Better management of production and inventory- In the situation that your business makes use of an inventory or produces something, an ERP software helps to manage these aspects. It results in making optimum use of efforts and takes out the guesswork from your work.

Satya Nadella, CEO Microsoft, rightly says, “If you don’t jump on the new, you don’t survive.”

Team Expand strives each day to build an acumen in innovations in technology. Expand ERP – India’s best fit cloud ERP software is completely geared to manage your organisation online with ease and make it future-ready. Embrace Expand ERP software solutions for a time-tested, homegrown, comprehensible, best fit,  cost-effective and robust business automation software. To know more call.. 9007026542

Is your Data safe on the Cloud?

Is your Data safe on the Cloud?
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This article was published on: 3/07/20 4:08 PM

Is your Data safe on the Cloud?

“Sure an ERP system is great, but is my data safe on the cloud?”

– a common worry for most  ERP users.

ERP solutions market is changing through the dynamics created by new technologies and devices

What is Cloud?

It is an ERP Software that is hosted online on a cloud computing platform. Cloud servers are located in data centres globally.

How does it work?

A technology called ‘virtualisation’ allows for the creation of a simulated, ‘virtual’ computer that behaves as if it was a physical computer with its own hardware. These virtual machines are sandboxed from one another so that they don’t interact with each other at all. Even if individual servers go down, cloud servers are always online.

Due to common misconceptions and myths about cloud storage some companies remain hesitant to move forward into the future.

The cloud enables greater transparency and accessibility, rapid deployment of the software across the company and seamless scaling of business functions to meet market changes. There have been a number of high profile attacks on company data in the past. These stories are bound to make some hesitant about transiting to the cloud.

Here  are some of the top buyer misconceptions when it comes to cloud ERP system:

 

  1. Cloud data is more prone to attack: An ERP vendor has more expertise on data security than the average enterprise engaging its services. The physical location of the server, be it on company premises or within a cloud provider’s data center, has little relevance on the server’s potential vulnerability. The data’s security relies less on the physical location of the server and more on the security measures implemented by the center. Companies with on premise ERP have the added responsibility of maintaining its server’s security and maintenance. The generally superior to that of the average enterprise. Thus purely in terms of data security, the cloud system is the better option for most small and medium sized enterprises.
  1. Data Residency Control: Many countries have regulations that restrict personal or sensitive data to be exported or stored in a different country. Companies that fear that their data and records may be outsourced without their consent can rest easy knowing that there are legislative restrictions to prevent that. By choosing a reputable and reliable ERP vendor who is transparent about the internal and external policies governing the relationship, the firms can be assured that their data is in reliable hands and rest easy.

 

  1. Rival firms with the same vendor can hack and sabotage: A persistent but unfounded concern is that a cloud based system that houses the data of multiple firms is inherently more susceptible to data hacks, leaks and attacks. In a cloud system, firms share a pool of network and storage resources, which brings about this fear, because in the business world, sharing is not about caring. Firms can be assured that the cloud providers segment and secure the servers and resources in such a way that essentially each company’s data is in their own private space, completely detached and inaccessible for others.

 

  1. No Cloud, No Worries!: A firm that has not opted for a cloud ERP system may smugly assume that it is safer. “My data is not stored on the cloud, it is stored on my own computer. I am completely safe!” But if the computers are connected to the internet, the firm is already on the cloud. Given that most, if not all, companies are connected to the internet, no company is perfectly safe from attacks and data theft.

 

  1. Data security is the sole responsibility of the Cloud Provider: The cloud ERP vendor does manage the network security and associated tasks for the firm. However, to rely solely on the vendor for all aspects of data security is a massive folly. Internal data management and confidentiality policies, password policies, employee accessibility, user management and security training of employees are equally, if not more, important when it comes to maintaining data integrity and safety.

 

There are several reasons to choose a cloud based solution for your business needs. Lower costs, greater accessibility and flexibility are some of the many reasons that firms are increasingly opting for cloud-based ERP. The common myths and misconceptions regarding data security on the cloud are more fiction than fact. Enterprises looking for a suitable ERP system can be rest assured that the cloud options are safe.

Main service models of cloud computing 

  1.  Infrastructure-as-a-Service – eg – Digital Ocean, Google compute Engine,     Openstack
  2. Paas – Platform -as-a Service -eg – Heroku, Microsoft Azure
  3. SaaS – Software-as-a Service -eg – Salesforce, Mailchimp, Slack

Types of Cloud Deployment –

  • Private Cloud – dedicated to one organisation
  • Public Cloud – server run by external vendors and shared by multi organisations.
  • Hybrid Cloud – combine private and public servers and includes on premise legacy servers.
  • Multi Cloud – using multiple public clouds,the organisation rents virtual servers and services.

Expand ERP – the best fit ERP cloud software in India for manufacturers promises to protect your valuable data with Expand SureShield.

  • Multiple Location Storage – Data is on the cloud, stored in multiple locations ensuring maximum safety.
  • Stored on trusted technology platform (Microsoft Azure, SQL Server)
  • 99.99% uptime (uptime is the amount of time the service is online available and operational)
  • SSL(encrypted) Data Transmission- Similar technology as Net Banking and thus extremely secure.
  • Private Database – each user has the private database and not shared one as in open source ERP.

Expand ERP is India’s best-fit cloud ERP system for fast growing businesses like yours. It empowers the mid sized manufacturers in the export and retail industry with real-time visibility and complete control over their business for faster expansion by simplifying complex business processes. 

With over 15 years of extensive R&D and market testing, we have developed a software that seamlessly fits into Indian Business. We are the OEM of this solution. Further, specific fitment through customization and integration are made for the company’s unique needs. All measures are taken to fit seamlessly into the existing business processes to deliver the maximum benefit of our solution.

Expand ERP cloud software drives maximum growth and ROI to your business.

To know more about Expand ERP and how it will transform your business operations please allow us to arrange for the best fitment test and product walkthrough by our BizTech Expert.

What to Expect in a Best Fit ERP Software for Steel Manufacturing Industry

ERP Software for Steel Manufacturing Industry
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This article was published on: 15/05/20 5:18 AM

“If you define the problem correctly, you almost have the solution.”

– Steve Jobs

The Steel and Fabrication Industry is also known as a basic industry or feeder industry as it provides the basis for operation of other industries. The products from this industry are used as raw materials by other industries.

The steel industry is a heavy industry because it uses bulky raw materials such as iron ore, coal, limestone, manganese, labour, capital as well as other infrastructure. Refining iron ore, smelting it in a blast furnace and manufacturing steel are the processes involved in this industry. After the iron is extracted from its ore, the molten iron is cooled and moulded to make pig iron. Impurities are then removed and pure iron is obtained. Some amount of carbon is mixed with this pure iron to obtain steel. The steel industry has largely developed in the region where iron ore and coal are easily available.

In India, steel industries are concentrated in the Chhota Nagpur and Deccan regions. The main centres are Durgapur, Jamshedpur, Bokaro, Bhilai, Rourkela, etc. Metal fabrication is the creation of metal (steel) structures by involving processes like assembling, cutting and bending.

ERP or Enterprise Resource Planning or ERP for Steel and fabrication is a wizard tool for the steel industry. In fact, the steel and fabrication industry has seen tremendous growth in the last few years with the advancement of technology. Many steel and fabrication industries turn up for ERP software to streamline and optimize their business. After successful implementation of an ERP software in an industry, it can reap much more than before. The fabrication industry is a large scale industry with extensive business processings on a daily basis. Without digital automation it is next to impossible to execute the processes seamlessly resulting in optimal ROI and business growth. The best ERP software on cloud is perfect for performing such activities with ease and driving business efficiency. 

Enterprise Resource Planning is a software available on cloud or over the internet that helps the company to manage and control all business activities streamlined into one single system.  The software can automate many tasks in a steel manufacturing industry in many ways such as, planning, processing of the different metals, fabricating to make different machines and tools, and also distributing the finished products to the end buyers by Virtual Distribution Channel.

Various Ways that an ERP Software can Benefit a Steel Manufacturing Industry:

  • It can transform unstructured processes into routine transactions such as electronic approval of purchase orders based on predefined company policies.
  • The software can replace or reduce the human labour involved in processes, like matching of supplier invoices based on accepted purchase receipts.
  • ERP cloud software can transfer information rapidly and with ease over extensive distances. It is now possible for various offices and factories of an organization to perform transactions and analysis on the same server, reducing geographical distances and performing transactions remotely.
  • The ERP software system can help manufacturing companies in carrying out analysis such as: Forecasting of market demand based on statistical models; Capturing of hidden market trends through multi-dimensional analysis; Identification of potential improvement areas.
  • It can bring a vast amount of detailed information into the process.The software can enable changes in the sequence of tasks in the process, often allowing multiple tasks to be performed concurrently.
  • An ERP allows the capture and dissemination of knowledge and expertise to improve the process.
  • A good ERP software system allows detailed tracking of task status, inputs and outputs.

A steel manufacturing industry has a number of protocols and procedures to follow right from the beginning of production. Thus the ERP software handles all the tedious administration tasks and processes efficiently. Such ERP softwares has traversed a long way upgrading and updating each day and have become easily affordable. Today a best fit ERP software is an essential technical tool that should be used by large. Medium as well as SMEs to enhance efficiency and productivity resulting in optimal growth.

Expand ERP is India’s best-fit cloud ERP system for fast-growing businesses like yours. It empowers the mid-sized manufacturers in the export and retail industry with real-time visibility and complete control over their business for faster expansion by simplifying complex business processes.

With over 15 years of extensive R&D and market testing, we have developed a software that seamlessly fits into Indian Business. We are the OEM of this solution. Further, specific fitment through customization and integration are made for the company’s unique needs. All measures are taken to fit seamlessly into the existing business processes to deliver the maximum benefit of our solution.

Expand ERP cloud software drives maximum growth and ROI to your business.

At such an hour of national emergency, we are open for business and believe that with cutting edge technology even you can work remotely seamlessly with ease.

Please leave a comment below if this article was of any value to you or for any further queries. To know more about Expand ERP and how it will transform your business operations please allow us to arrange for the best fitment test and product walkthrough by our BizTech Expert.

Take Expand ERP Business Fitment Test

Virtual Distribution Network – the Channel to Reach your Customers Virtually

the Channel to Reach your Customers Virtually
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This article was published on: 24/04/20 10:26 AM

Push boundaries through your tech venture. The optimal use of technology is the only savior for all of us in various fields of life and business post Covid-19. An entrepreneur who uses technology will be at an advantage from the rest. As a market leader in the manufacturing industry, give your distributors the right tools they need to collect orders online instead of physically sending their sales person to retailers or sub distributors. Our best fit cloud ERP software will manage the networking and collect orders virtually, not having to physically go anywhere. The present market scenario and the immediate future is uncertain. But one has to move on with a positive attitude and look forward to proactive measures to curb the spread of the pandemic and also save the business at the same time.

Client Story:

Mr. Swamy is a middle aged manufacturer in textile. He has been a patron of Expand ERP for the last 2 years. He is the owner of a midsize manufacturing unit in Bangalore. Early last year the ERP software solved a lot of the challenges being faced in his company that was slowing its growth. With the implementation of our ERP solution his company has grown in leaps and bounds ever since.

 

During the national lockdown period, Mr. Swamy has been actively working remotely and has stayed connected with his team through the ERP system. He has provided an online shop for his distributors and channels to reach out to the end buyers. The lockdown may have paused production temporarily but the cycle of selling finished products is still continuing virtually. The distributors have been able to take orders through the ERP and the goods can be delivered when the lockdown opens.

 

As a steadfast entrepreneur, Mr. Swamy has successfully planned his production, inventory and logistics earlier. This is only possible when you have a digital system which records, stores and analyses your entire business processing diligently.

 

Mr. Swamy is a futuristic thinker. He has prepared his company for the worst times and made it future proof.

 

1) What is Virtual Distribution Network?

A Virtual Distribution Network or Channel is a path routed by the internet that connects a seller to a buyer. This could be in the form of banners or links on other websites. The buyer clicks on the link and reaches the seller’s personal online shop

 

A manufacturing business is effective when the product reaches the significant channel of distributors followed by the targeted buyers. Considering the current market scenario and the indefinite threat of Covid19 pandemic, social distancing will remain the new normal in the near future. This doesn’t mean your business should stagnate. You can reach out to your buyers, keeping the channels of distribution, virtually with your ERP software. You need a digital system to receive demand from your distributor and channel sales.

 

The distributor also gets to keep his share of commission for introducing the customers. By this process you safeguard the interest of you dealers and distributors while improving on your sales.

2) Create your Own Virtual Distribution Network with Expand ERP Software

Effective distribution is the most relevant key to success in sales. But owing to cut throat competition in the market, the implementation of conventional distribution strategy needs to be enhanced with internet marketing so that it can create an alternate distribution channel, virtual distribution network. With such an application your products can reach a wider market with a more focused target. The implementation of such an alternative method has great potential in the future ahead, where ‘social distancing’ will become a norm that will have to be followed even after the lockdown.

 

As a manufacturer you can plan your inventory and logistics and sell your products in your personal online shop that every distributor can access and share it with their buyers. When the buyer places an order it goes to your distributor and is also available for your production and dispatch planning

3) How to Use Internet Marketing for Distribution Channels

The products distributed online can easily be located by consumers so that the sales transactions become larger. A broad and consistent product line can also keep prices stable and to minimize the possibility of switching to another brand or substitute products. Further to minimize speculation, consistency in the availability of products, and pricing  should be maintained.

 

Affiliate sites perform the duties of a conventional retailer on distribution channels. Then affiliate networks have the same functions of a distributor. The main modification is the change in component distributors and outlets to the conventional distribution chains that are physically replaced with distributors and virtual outlets, by adopting the affiliate network site in internet marketing. The products will be on display in the form of banners. The real physical products will be delivered after order and payment process is completed.

 

4) Why to Use Virtual Distribution Network?

With the novel Coronavirus wreaking havoc globally, the world is shattered with the socio economic downturn after indefinite lockdown period. Our nation may reopen next month, but the contagion remains to threaten us. Social distancing and reduction of physical proximity of humans will be the normal scenario until we manage to eradicate the spread of the virus completely.

 

Quite certainly, schools, colleges, malls, Cineplex’s and institutes will remain closed. Factories and offices might reopen for business with extreme protocols to be followed. In such a situation virtually distributing your product through your ERP software gives an added advantage.

 

Expand ERP software system gives you a personal online marketplace for your distributors and channels to access and share with their buyers. The orders are received directly and are dispatched when production is ready. Expand ERP cloud software is India’s best fit ERP company for mid sized manufacturers in export and retail industry. It drives business efficiency with ease, even in crisis times. To know more please call 09007026542 Please leave a comment below for any queries or feedback if this article was of any value to you.