Scale up your eCommerce business with Top 5 essential tools and technologies

Top 5 essential tools and technologies
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This article was published on: 27/07/20 5:09 PM

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Scale up your eCommerce business with Top 5 essential tools and technologies

“Amazing things will happen when you listen to the consumer!”

– Jonathan Midenhall, CMO, Airbnb

A consumer is the most important visitor on your premises. He is the purpose of it all and the reason behind your services. He is doing you a favour by giving an opportunity to offer your services. Thus, goodwill works as the best advertisement of your company. Further, whoever understands the customer needs the most, wins.

As the Covid 19  outbreak has enforced consumers to rely on the services of online platforms to fulfil needs and demands, there has been a steep slope of changing consumer behaviour towards purchasing goods right from their homes and this trend is sure to continue further onwards as the world is now adapting to new practises of strong hygiene and lesser unnecessary outings to the malls and markets.

Owing to this, eCommerce businesses can expect a huge surge in demands, customer queries and expectations of faster deliveries. However, restrictions imposed by the lockdown resulted in severe on ground disruptions for logistics services, along with the migration of many labourers back to their hometown forcing the e-commerce players to revisit their operations and reduce dependence on manual tasks.

For all ecommerce businesses it is important to overcome such challenges and adhere to technologies and tools to ensure hasslefree and quick deliveries.There are several tools available in the market for you to pick what’s best suited for your business operations. Expand ERP software – India’s best cloud ERP software has selected top 5 ecommerce tools integrated with the best fit ERP for your ease.This will increase profitability and productivity and ensure a better future for your ecommerce business.

Before that I want to clarify the reasons to believe why you need to incorporate the use of such tools.

  • To sell smarter
  • Save time and effort
  • Manage orders from multiple locations from a centralised dashboard
  • Optimise user experience
  • Use retail data to scale operations

Tools and technologies to scale up your Retail business:

Shopify

Shopify is a leading eCommerce platform with 1M+ brands and businesses across 175 countries running their eCommerce store-fronts on it.

 

It enables retailers to move their business online to focus on their online growth. 

 

With plug-and-play themes to choose from, the platform enables businesses in developing store designs, management of products and collections, enablement of marketing campaigns, etc.

 

Businesses can easily automate manual tasks such as order processing, marketing campaigns, analytics and reporting, customer communication and launch any new feature or integration with third-parties as well. 

 

With Shopify, your business can incur low development and resource costs along with zero maintenance costs all of which can help scale up profits, proving for this platform to be a topmost technology to onboard in your business.

Shiprocket

Shiprocket is India’s leading eCommerce logistics partner, serving 40,000 active Direct to Consumer sellers with its lowest shipping costs, widest pin code reach and dedicated customer service. Providing bulk shipping rates with no minimum order requirements.

 

The company optimizes existing logistics infrastructure using data and AI to offer seamless shipping solutions for every online seller. Shiprocket is partnered with as many as 17 expert courier partners enabling sellers to ship products across 26,000+ pin codes in India and to over 220 countries globally.

 

With Shiprocket’s Logistics Aggregator Model, Courier Recommendation Engine (CORE), Shipping Rate Calculator and more such services sellers get to choose the right courier partners for each shipment, cost efficiency for the given pickup and delivery pin codes and transparency about the relevant shipping costs for their delivery areas.

 

Shiprocket provides better coordination with the buyers according to their shipping requirements and ensures a higher chance of delivery by optimizing cost per shipments making it a highly recommended tool for workflow automation for Small and Medium Enterprises (SMEs).

Magento 

Magento is an ecommerce platform created to build your business.It was acquired by Adobe in 2018. Magento empowers thousands of retailers and brands with the best eCommerce platforms and flexible cloud solutions to rapidly innovate and grow.

 

Expand ERP software uses the community-based Magento product for our ecommerce clients. Magento’s ability to scale allows shops with only a few products and simple needs to easily expand to tens of thousands of products and complex custom behavior without changing platforms. It offers a variety of plug in and themes which can easily enhance a customer’s experience. There are a lot of aspects to the online store which need to be configured, and how well that is accomplished is often dependent on business acumen. When it comes to custom functionality, however, that is where more complex programming is required.Magento is designed to be utilized as an application by someone who isn’t a developer. The Magento community is extremely large and very helpful. However, at some point the average person is going to hit a wall.

 

There are a number of reasons why developers are called upon to adjust a Magento website. It is a very robust system even at its most basic. Once you begin to integrate with other systems, or introduce tens of thousands of products, businesses often need the assistance of experienced developers.

Paytm

Paytm is a payment gateway that provides payment services to merchants and allows consumers to make seamless mobile payments from cards, bank accounts, and digital credit among others. The company maintains an open culture where everyone is a hands-on contributor and feels comfortable sharing ideas and opinions.

 

Founded in 2010, Paytm is owned by one of India’s mobile-internet firms, One97 Communications. Its investors include SoftBank, SAIF Partners, Alibaba Group, and Ant Financial.

 

Paytm is India’s largest payments company that offers multi-source and multi destination payment solutions. It offers comprehensive payment solutions to over 8 million merchants and allows consumers to make payments from any bank account to any bank account at 0% fee.

 

Owned by India’s largest mobile-internet firm One97 Communications, Paytm was founded by Vijay Shekhar Sharma and is headquartered in the National Capital Region, India. Its investors include SoftBank, SAIF Partners, Alibaba Group and Ant Financial.

 

Expand ERP has Paytm integrated in the system for your easy payments and receivables to enhance cash in flow and quick service to consumers. Several users are widely using this tool through their ERP and enjoying the quick response and service.

Blue Dart

Blue Dart Express, is an Indian logistics Company providing courier delivery services. It is headquartered in Mumbai, Maharashtra. It has a subsidiary cargo airline, Blue Dart aviation that operates in South Asian countries. In 2002, Blue Dart had an alliance with DHL Express and on 8 November 2004, DHL Express invested huge money in it, and since then has been a major shareholder  in the company.

 

Expand ERP understands customer needs and believes in quick and efficient deliveries. With Blue dart integrated in your best fit ERP your consumers will receive the products on time and with ease.Secured and  Hasslefree logistics enhances ecommerce business the most.

 

Expand ERP software is India’s best fit cloud ERP software for mid sized manufacturers retail businesses.

 

A one-stop solution for all eCommerce needs, the platform provides integration or has partnership across all domains of the eCommerce ecosystem. The solutions are designed to benefit eCommerce businesses by enabling sustainable operations that result in growth, cost efficiency, and an overall increase in productivity.

Expand ERP enables processes such as multi channel order, inventory and returns management, advanced warehouse management, dropship fulfilment solution, omnichannel selling across online marketplaces, website platforms, offline stores and much more.

Thus, these tools will surely counter all obstacles in scaling up your ecommerce business. Team Expand ensures to support your business even when the crisis time is taking a toll on your growth and productivity. We value your aspirations and understand your needs at this hour. For more enquiries call us at.. 9007026542

Know how the use of QR Codes accelerates Marketing of your business

Know how the use of QR Codes accelerates Marketing of your business
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This article was published on: 24/07/20 9:51 AM

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Know how the use of QR Codes accelerates Marketing of your business

We are all aware of the nuances of technology by each passing day. With every innovation, technology has proven its indispensability to mankind. Well, man invents technology to solve everyday challenges faced by people. For example, the robot vacuum cleaner has gained huge demand during this lockdown period when all the houses had to function without housemaids. With a click on your mobile app and charge in the robot, your house gets cleaned in no time. Who would have thought that such inventions in technology would have actually been used widely?

Similarly, QR or Quick Response codes are starting to pick up popularity among the growing smartphone-browsing crowd – a statistic that has marketers brimming with creative ideas and promotions.  A QR code consists of a number of black squares and dots which represent certain pieces of information. When your Smartphone scans this code, it translates that information into something that can be easily understood by humans.QR Codes are basically square boxes made up of pixels that hold and convey information. Whereas Barcodes can only be read horizontally, QR Codes can be read both horizontally and vertically, which is why anyone with a smartphone can scan them. Although QR Codes were originally intended to modernize inventory management systems, nowadays they have a much wider range of applications. Their unique technology enables them to have large data capacity, high damage tolerance, and many flexible solutions that are highly useful for mobile payments, in business and marketing,and for any type of digital information transfer.

Yet, no one wants to open their device to a glut of text messages and alerts from codes they’ve scanned.Fortunately, companies using these codes have found innovative and unique ways to not only get you to scan their code, but boost their brand awareness in the process. 

Who are the users?

Almost half of the smartphone users have used their phones while shopping in brick-and-mortar stores – 40% of them to compare prices. Statistics for who’s scanning QR codes and with what device appear to be mixed, although most data places iPhone users at the top, with the user age range being 25-34.  Japan and the U.S. are currently far ahead of other countries in QR code scans (around 60% approximately) – with Canada and the U.K. trailing dozens of percentage points behind.

The scattered black and white boxes nowadays seen at the bottom of most newspaper advertisements is QR Code, a type of barcode that can be scanned by smartphones. The QR application on the smart phone immediately opens up a related website or shopping cart or product and services linked to that barcode. By far, the most were used to lead users to a web address, but they can also store vCard details, Google Maps information and even Youtube video links.

This has created immense opportunity in the world of advertising and customer focus experience. This technology as of now is limited to mobiles and effective for mobile campaigns. Users scanning the code with their mobiles can be rewarded with discounts, offers, recharge and other information through the advertiser’s website. The user can now get more information by getting navigated from a tangible newspaper advertisement to a virtual experience so conveniently by a click and scan and giving the advertiser exclusive interaction moments.

Creative Ads for Apps

Two captivating ads, for Instragram and Angry Birds, both created by U.K. Ad Agency “Made by Stupid”are important to mention here. Both QR codes take you directly to download the app, and are a great showcase for both ad creativity and self-explanatory promotion of the apps themselves:

 

How to work with QR Codes

So how can you take advantage of this growing trend for your business?  Keep in mind that much more than web addresses can be scanned. For example, you could: 

 

  • Direct employers to your resume, your LinkedIn profile or your Vcard
  • Use a QR code in a direct mail piece, business card or postcard to provide a discount
  • Give customers an inside look at your new Facebook promotion
  • Take them to a page with more detailed information that wouldn’t easily fit in a print ad
  • Use them to deliver step-by-step instructional videos or a printable setup sheet
  • Have the QR code send a tweet when scanned
  • Let them enroll in an event such as a webinar or teleseminar
  • Use the QR code to let customers send themselves a reminder via SMS
  • Link them to a special “Exclusive” YouTube video.

Importance post Covid

After the impact of the pandemic, it has now become more important than ever before to find ways to generate online revenue. Physically-located and service-based businesses must be creative to find ways to digitize their processes and keep engaging with customers. You can continue making sales online with QR Codes.

Globally, businesses have begun turning to the only option available to generate revenue –  online. Although the majority of businesses have experienced some financial losses,, the e-commerce industry has an advantage over physically located businesses, because they are already designed to generate online revenue and also offer options like home delivery, which has skyrocketed. For other businesses, the process is not so simple, especially if you have no online processes set up previously. Nonetheless, the current situation has become a motivator for all types of businesses to find methods for generating online revenue in order to stay in operation. This includes promoting online shopping platforms, online courses, webinars, online events, video tutorials, and much more.

In order to generate online revenue, you need digital tools to do so. QR Codes fit perfectly with all digital marketing tactics because, in addition to the QR Code image, QR Codes are also connected to a short URL. This short URL creates a neat and speedy version of all your content that then directs users to a customizable display page that showcases things like images or videos. On this page, you can include a CTA (call to action) button that encourages users to view a landing page and make a purchase.

There are two ways that businesses can use QR Codes to generate revenue. Firstly, you can use QR Codes on digital platforms like social media,email marketing, or landing pages.Secondly,  the most relevant for physical businesses, you can use QR Codes to connect print advertisements and other print materials to online content.

Easy and safe for customers to use

The driving force behind QR Codes popularity during the pandemic is that they enable contactless mobile payments and information transfers. QR Codes can also be scanned from very far distances.

Online Shopping

QR Codes are the perfect way to promote mobile shopping channels, because they create mobile-optimized content. If businesses take the opportunity to set this up now, they will continue to reap the rewards even after the coronavirus is over.

The pandemic has undoubtedly left large financial scars on many companies across the globe. But it’s also now become a large accelerator to undergo a digital business transformation. One such way that businesses are making this transformation is by integrating QR Code technology into their marketing, sales, and payment infrastructures.

Expand ERP software – India’s best fit ERP software for manufacturers in export and retail industry, provides QR Codes and Code scanners to track your inventory efficiently. Warehouse management in the Retail and Export business can be a huge challenge if not executed efficiently. With the coding system of Expand ERP software you can manage your inventory hasslefree with ease. 

It is time you too avail the best in class technology and implement Expand ERP software and take your business to the next level.Expand ERP software offers a cloud based ERP software that perfectly fits into your business unique needs. Our ERP system supports QR code reading and printing on documents and our WMS (Warehouse Management System) also has QR and Barcode integrated. This helps in accelerating business growth and achieving desired goals in less time.

With a precise analysis of your business our Biztech experts will provide insights on how to proceed with the implementation of Expand ERP for optimal ROI. To book a demo call… 9007026542

TOP 5 REASONS TO SHOW THAT YOUR DATA IS SAFE IN THE CLOUD

TOP 5 REASONS TO SHOW THAT YOUR DATA IS SAFE IN THE CLOUD
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This article was published on: 12/06/20 1:27 PM

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TOP 5 REASONS TO SHOW THAT YOUR DATA IS SAFE IN THE CLOUD

“Digital freedom stops where that of users begins… Nowadays, digital evolution must no longer be offered to a customer in trade-off between privacy and security. Privacy is not for sale, it’s a valuable asset to protect.”

― Stephane Nappo

Sure an ERP Software System is great, but is my data safe in the cloud?

This is a common FAQ asked by ERP buyers while contemplating on moving to the cloud.

 

Due to common misconceptions, and with wide spread myths about cloud storage some companies remain hesitant to move forward into the future.

 

The cloud enables greater transparency and accessibility, rapid deployment of the software across the company and seamless scaling of business functions to meet market changes. There have been a number of high profile attacks on company data in the past year, a case in point being Sony. These stories are bound to make some hesitant about switching to the cloud.

These are the top buyer misconceptions and the myths busted related to cloud ERP system:

  1. Cloud data is more prone to attack: An ERP software vendor has more expertise on data security than the average enterprise engaging its services. The physical location of the server, be it on company premises or within a cloud provider’s data center, has little relevance on the server’s potential vulnerability. The data’s security relies less on the physical location of the server and more on the security measures implemented by the center. Companies with on premise ERP have the added responsibility of maintaining its server’s security and maintenance. They are generally superior to that of the average enterprise. Thus purely in terms of data security, the cloud system is the better option for most small and medium sized enterprises.
  2. Data Residency Control: Many countries have regulations that restrict personal or sensitive data to be exported or stored in a different country. Companies that fear that their data and records may be outsourced without their consent can rest east knowing that there are legislative restrictions to prevent that. By choosing a reputable and reliable ERP software vendor who is transparent about the internal and external policies governing the relationship, the firms can be assured that their data is in reliable hands and rest easy.
  3. Rival firms with the same vendor can hack and sabotage: A persistent but unfounded concern is that a cloud based system that houses the data of multiple firms is inherently more susceptible to data hacks, leaks and attacks. In a cloud system, firms share a pool of network and storage resources, which brings about this fear, because in the business world, sharing is not about caring. Firms can be assured that the cloud providers segment and secure the servers and resources in such a way that essentially each company’s data is in their own private space, completely detached and inaccessible for others.
  4. No Cloud, No Worries!: A firm that has not opted for a cloud ERP system may smugly assume that it is safer. “My data is not stored on the cloud, it is stored on my own computer. I am completely safe!” But if the computers are connected to the internet, the firm is already on the cloud. Given that most, if not all, companies are connected to the internet, no company is perfectly safe from attacks and data theft.
  5. Data security is the sole responsibility of the Cloud Provider: The cloud ERP software vendor does manage the network security and associated tasks for the firm. However, to rely solely on the vendor for all aspects of data security is a massive folly. Internal data management and confidentiality policies, password policies, employee accessibility, user management and security training of employees are equally, if not more, important when it comes to maintaining data integrity and safety.

There are several reasons to choose a cloud based solution for your business needs. Lower costs, greater accessibility and flexibility are some of the many reasons that firms are increasingly opting for cloud-based ERP. The common myths and misconceptions regarding data security on the cloud are more fiction than fact. Enterprises looking for a suitable ERP system can be rest assured that the cloud options are safe.

Cloud ERP – The magic tool you cannot function without!

With the increase in globalisation, the demand for Cloud ERP has increased. Manufacturers in foreign trade have realised the indispensability of ERP system in order to survive in the competition. With Cloud ERP software ,manufacturers can integrate all operations from multiple locations in a unified process. According to IDC  Statistics, data resourceful industries invest heavily on the Cloud ERP. This clarifies that manufacturers and exporters globally use the Cloud to store, process and retrieve data from several locations.

 

Another survey states that the manufacturing sector leads cloud adoption with a staggering 45% adoption rate. IOT and Cloud have penetrated widely across the sector to process real-time data. Even in automation productivity demands overarching connectivity in the enterprise. This can only be solved by Cloud integration creating a seamless workflow.

 

Undoubtedly, the Cloud computing platform enables several solutions and opens up the flow of work for plenty of such bottlenecks.

The right fit will make all the difference

Every industry and every business is different. For successful implementation and operation of an ERP one needs to find the right fit for the business. The right ERP vendor who is the perfect fit for manufacturers and exporters are those who can integrate various aspects of business on the cloud. With over 15 years of R&D and market testing Expand ERP uniquely designed to cater to the manufacturers, exporters & Omni-channel retailers.

Expand Sure Shield ensures:

  • Multiple location Storage – Data is on cloud, stored in multiple location ensuring maximum safety.
  • Stored on trusted technology platform (Microsoft Azure, SDL Server)
  • 99.99% uptime (the cloud never sleeps)
  • SSL Encrypted Data Transmission – Similar technology as Net banking and thus extremely secure.
  • Private Database – each user has the private database and not a shared one as in open source ERP.

Expand ERP is India’s best-fit ERP on cloud for the Retailers & Exporters in midsized manufacturing business. It drives business efficiency with ease by perfectly fitting into the existing business process and effectively automating most complex processes, unlike many such ‘one size fits all ERPs’ which doesn’t give desired results to specific businesses. With Expand ERP one can manage his entire business completely online. To derive more details call… 09007026542

How to Find the Best Fit Cloud ERP Software for Handicraft and Furniture Industry

How to Find the Best Fit Cloud ERP Software for Handicraft and Furniture Industry
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This article was published on: 18/05/20 10:44 AM

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Does your Handicraft manufacturing firm suffer from mismanagement? Do you feel that the number of employees working in your company makes it difficult to run any management scheme? Is it getting difficult for you to manage finished products? Are you afraid that most of your assigned tasks are seldom completed? Do the accounting numbers haunt you? Does the fear of running out of inventory forces you to overstock?

If these challenges are looming in your mind, it is high time you take proactive measures to curb them and find an immediate solution to sustain your dream company from drowning. Our best cloud ERP software to help and provide real life solutions which will eliminate all managerial issues which are plaguing your business and make it more profitable. Once you identify the ERP Software that perfectly suits the unique needs of your organisation half your problems will be eliminated.

One of our patrons Mr. Jain of Indian Handicrafts is a futuristic entrepreneur and embraces change with time. He has adopted the transition to digitisation and automation of his manufacturing business long before as he realised that the future of doing business is to manage it online.

According to his testimonial:

“ Expand ERP Cloud software has become a saviour during the lockdown. It has helped my company to stay connected with all the team members as we could access our data and plan ahead how to restore the backlog. I strongly recommend all MSMEs to move to the cloud ERP software with immediate action.”

Common Challenges Faced by Handicraft Industries Which can be Solved by an ERP Software

  • Sales- Managing contact numbers and databases of various partners often becomes a chaotic task. Handicraft industry deals with a lot of people, and thus chances are there that contacts of these people are messed up or lost. Since the handicraft industry thrives on the quantity of products produced, it becomes important that these are accurately accounted. Errors are often seen in maintaining a sales-list due to the size of the order. Pricing is another matter of concern. As so many varieties of goods are produced, keeping a tab on price trends is important to maintain consistency.
  • Purchase – Maintaining the request for quotation is a huge problem. While sourcing products from different companies, keeping quotation history becomes important as it allows for better negotiation and comparison. Outsourcing from different sources also calls for shipment tracking, which is absent in most firms. A best fit cloud ERP software can solve the challenges with ease. It maintains a sales order list,records and compares trends in prices of different products and also generates an auto invoice based on data feed.It also maintains history of requested quotes and tracking of incoming shipments.
  • Shift Management – Handicraft industries employ a lot of people. Most of these people work in rotational shifts. Inefficient management of these shifts leads to conflicts and derails the overall work culture. Handicraft industry misses the presence of a system which can manage any given number of employees. An ERP software manages a centralised information data centre relating to shifts updated in the software. It automates shift rotation of employees to eliminate biases resulting in optimisation of work schedule for every employee.
  • Employee & Payroll – As mentioned earlier, the handicraft industry employs so many people that employee management often becomes its Achilles’ heel. The people are considered to be a company’s biggest asset and management of their attend Auto identity card generation to enforce corporate identity dance, leaves, payroll and expenses becomes a challenging task. Auto identity card generation to enforce corporate identity. With a best in class ERP software payroll is generated automatically along with tracking of leave, attendance, performance and recruitment of the workforce.
  • Task Management – A lot of tasks are delegated to employees. Keeping a tab on these tasks is very challenging. There are tasks related to repair, maintenance, order, sales, attendance etc. Keeping the workplace maintained is also important. Tasks pertaining to machinery maintenance, office hygiene, electrical and civil maintenance require vigilance in order to be duly realized. An ERP creates a centralized task schedule and monitoring system. Also a vigilance software controls the workplace and machinery maintenance.
  • Visitors – With a never ending line of people visiting the industry, keeping a checklist becomes highly demanding. Piles of manual registers often get destroyed and the owners seldom have information regarding the same. With an automated process a digital register is maintained for all visitors. Computerised segregation of visitors into suppliers, customers, guests, etc is done for reducing chaos and mismanagement.
  • Inventory- Knowing the quantity of the inventory in the warehouse is important since it allows for streamlining the process of production. Keeping a checklist of incoming items such as raw materials, and outgoing items such as finished products can be a daunting task. Owners often struggle to get this information accurately. A centralised system of managing inventory can curb all these challenges easily. It provides a  real time tracking of supplies and inventories, live update of products going in and out of the warehouse and makes provision for stock forecasting based on trends.
  • Accounting – A handicraft industry employs a number of processes the end product of which are  piles of paperwork relating to payroll, inventory management, sales, order, maintenance and balance sheets which  creates a huge financial challenge. With an ERP software, all finances can be managed from one place and validation of invoices done automatically along with automated follow-ups for payment.
  • Quality Management – The products in the handicraft industry are handmade. If automation is not practiced, looking after the quality of the products becomes difficult especially after the products have reached the warehouse. It is not possible to employ several skilled managers who could oversee the production of all the products. Generation of checkpoints for product checking before it reaches the warehouse can be done with an ERP software. Management will receive notifications in case of faulty products and will also maintain a database of defective products.
  • Information Dissipation – Owners and managers often have to give information to the workforce of the industry. Since there are a lot of employees working under a lot of division, information is seldom dissipated to all and at desired speed. Many of the employees have unheard about their company’s direction and are just concerned about working their shifts. Many of the welfare schemes initiated by the company also fail to reach the employees. The handicraft industry essentially needs the presence of a communication system which can transfer information both horizontally and vertically within the organization. An ERP can provide a Notice board for all employees for effective communication and also a grievance board for complaints of the workforce.

Cloud ERP software can be customised to suit the needs of an individual firm. Therefore all problems relating to the handicraft industry whether generic or specific, can be managed by the effective use of such a  software.

The ERP software can be laden with features to combat specific problems. In addition to all the benefits enlisted, the unique selling proposition of a best-fit cloud ERP software is that all information can be accessed by the user anytime and anywhere. Therefore the owners and the managers need not look at multiple places in order to get relevant information. Cloud based software also increases the speed of decision implementation, thereby further streamlining the process.

Expand ERP is India’s best-fit cloud ERP system for fast growing businesses like yours. It empowers the mid sized manufacturers in the export and retail industry with real-time visibility and complete control over their business for faster expansion by simplifying complex business processes.

With over 15 years of extensive R&D and market testing, we have developed software that seamlessly fits into Indian Business. We are the OEM of this solution. Further, specific fitment through customization and integration are made for the company’s unique needs. All measures are taken to fit seamlessly into the existing business processes to deliver the maximum benefit of our solution. 

 

Expand ERP cloud software drives maximum growth and ROI to your business.

To know more about Expand ERP and how it will transform your business operations please allow us to arrange for the best fitment test and product walkthrough by our BizTech Expert.

Virtual Distribution Network – the Channel to Reach your Customers Virtually

the Channel to Reach your Customers Virtually
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This article was published on: 24/04/20 10:26 AM

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Push boundaries through your tech venture. The optimal use of technology is the only savior for all of us in various fields of life and business post Covid-19. An entrepreneur who uses technology will be at an advantage from the rest. As a market leader in the manufacturing industry, give your distributors the right tools they need to collect orders online instead of physically sending their sales person to retailers or sub distributors. Our best fit cloud ERP software will manage the networking and collect orders virtually, not having to physically go anywhere. The present market scenario and the immediate future is uncertain. But one has to move on with a positive attitude and look forward to proactive measures to curb the spread of the pandemic and also save the business at the same time.

Client Story:

Mr. Swamy is a middle aged manufacturer in textile. He has been a patron of Expand ERP for the last 2 years. He is the owner of a midsize manufacturing unit in Bangalore. Early last year the ERP software solved a lot of the challenges being faced in his company that was slowing its growth. With the implementation of our ERP solution his company has grown in leaps and bounds ever since.

 

During the national lockdown period, Mr. Swamy has been actively working remotely and has stayed connected with his team through the ERP system. He has provided an online shop for his distributors and channels to reach out to the end buyers. The lockdown may have paused production temporarily but the cycle of selling finished products is still continuing virtually. The distributors have been able to take orders through the ERP and the goods can be delivered when the lockdown opens.

 

As a steadfast entrepreneur, Mr. Swamy has successfully planned his production, inventory and logistics earlier. This is only possible when you have a digital system which records, stores and analyses your entire business processing diligently.

 

Mr. Swamy is a futuristic thinker. He has prepared his company for the worst times and made it future proof.

 

1) What is Virtual Distribution Network?

A Virtual Distribution Network or Channel is a path routed by the internet that connects a seller to a buyer. This could be in the form of banners or links on other websites. The buyer clicks on the link and reaches the seller’s personal online shop

 

A manufacturing business is effective when the product reaches the significant channel of distributors followed by the targeted buyers. Considering the current market scenario and the indefinite threat of Covid19 pandemic, social distancing will remain the new normal in the near future. This doesn’t mean your business should stagnate. You can reach out to your buyers, keeping the channels of distribution, virtually with your ERP software. You need a digital system to receive demand from your distributor and channel sales.

 

The distributor also gets to keep his share of commission for introducing the customers. By this process you safeguard the interest of you dealers and distributors while improving on your sales.

2) Create your Own Virtual Distribution Network with Expand ERP Software

Effective distribution is the most relevant key to success in sales. But owing to cut throat competition in the market, the implementation of conventional distribution strategy needs to be enhanced with internet marketing so that it can create an alternate distribution channel, virtual distribution network. With such an application your products can reach a wider market with a more focused target. The implementation of such an alternative method has great potential in the future ahead, where ‘social distancing’ will become a norm that will have to be followed even after the lockdown.

 

As a manufacturer you can plan your inventory and logistics and sell your products in your personal online shop that every distributor can access and share it with their buyers. When the buyer places an order it goes to your distributor and is also available for your production and dispatch planning

3) How to Use Internet Marketing for Distribution Channels

The products distributed online can easily be located by consumers so that the sales transactions become larger. A broad and consistent product line can also keep prices stable and to minimize the possibility of switching to another brand or substitute products. Further to minimize speculation, consistency in the availability of products, and pricing  should be maintained.

 

Affiliate sites perform the duties of a conventional retailer on distribution channels. Then affiliate networks have the same functions of a distributor. The main modification is the change in component distributors and outlets to the conventional distribution chains that are physically replaced with distributors and virtual outlets, by adopting the affiliate network site in internet marketing. The products will be on display in the form of banners. The real physical products will be delivered after order and payment process is completed.

 

4) Why to Use Virtual Distribution Network?

With the novel Coronavirus wreaking havoc globally, the world is shattered with the socio economic downturn after indefinite lockdown period. Our nation may reopen next month, but the contagion remains to threaten us. Social distancing and reduction of physical proximity of humans will be the normal scenario until we manage to eradicate the spread of the virus completely.

 

Quite certainly, schools, colleges, malls, Cineplex’s and institutes will remain closed. Factories and offices might reopen for business with extreme protocols to be followed. In such a situation virtually distributing your product through your ERP software gives an added advantage.

 

Expand ERP software system gives you a personal online marketplace for your distributors and channels to access and share with their buyers. The orders are received directly and are dispatched when production is ready. Expand ERP cloud software is India’s best fit ERP company for mid sized manufacturers in export and retail industry. It drives business efficiency with ease, even in crisis times. To know more please call 09007026542 Please leave a comment below for any queries or feedback if this article was of any value to you.